会展前瞻 第 2 卷 第 2 期


会展产业发展的生命周期研究

A Study on the Lifecycle of Exhibition Industry Development

杨国梁;娄炫博


“一带一路”背景下看中国会展旅游的发展

The Development of Chinese MICE Tourism under the Background of “One Belt and One Road”

聂清华;侯文静


从中国省市研究会展产业对出口贸易的影响研究

Research on the Influence of Exhibition Industry on Export Trade from Perspective of Chinese Provinces and Cities

戴绍翀


国际商展的规模效应与替代效应

The Scale Effect and Substitution Effect of International Exhibition

周霖珊


后疫情的“线上展会”分析-以广交会为例

Analysis of the “Online Exhibition” after COVID-19-Take Canton Fair as an Example

刘洋


与杭州比较视野下的厦门会展业发展国际化程度研究

Research on the Internationalization Degree of Xiamen Convention Exhibition Industry from the Perspective of Comparison with Hangzhou

方思淇


宁波市会展经济发展和对区域经济的影响

Development of Exhibition Economy in Ningbo City and Its Impact on Regional Economy

李玉萍


基于市场需求调查的宠物殡葬市场分析

Analysis of Pet Funeral Market Based on Market Demand Survey

邱碧珍;苏赛沂


国际经验与文化差异对国际节事偏好的影响分析

Analysis of the Influence of International Experience and Cultural Differences on International Festival Preferences

杨国梁;柯郁馨


论中国动漫会展的发展

On the Development of Animation Exhibition in China

郭城


文旅深度融合下漳州全域旅游营销策略

The All-for-one Tourism Marketing Strategy of Zhangzhou under Deep Integration of Culture and Tourism

张菊香


鼓浪屿世界遗产文化旅游满意度调查及提升路径研究

Research on the Satisfaction Survey and Promotion Path of Kulangsu World Heritage Cultural Tourism

周怡婷;周奕辰;张贵鹏;黄梓颖;王柳平


泉州十大热门旅游景点偏好差异分析

Analysis of Preference Differences between the Top Ten Popular Tourist Attractions in Quanzhou City

陈柳吟;翁彩彬;邵蔚;江旻;黄睿婷


公益广告的言语角色分析

An Analysis of the Speech Role of Public Service Advertising

方言清


直播风口下网红直播带货模式的创新分析与研究

Innovation Analysis and Research on the Mode of Wanghong Live Commerce under the Air Outlet of Live Stream

周功建


非英语专业本科生英语学习焦虑与英语学习策略的研究

A Study of English Learning Anxiety and English Learning Strategies of Non-English Major Undergraduates

贺咏梅


中国资产证券化三种模式交易结构对比研究

A Comparative Study on the Three Modes of Transaction Structure of Asset Securitization in China

杨迪川


疫情背景下生鲜电商“宅经济”的发展与满意度研究

Research on “Stay-at-home-economy” Development and Customer Satisfaction of Fresh Food E-commerce industry under the Epidemic Situation of COVID-19

张有中;彭巧雯;林涵斌;沈辰璐


心理契约对培训教育机构教师组织承诺之影响研究

The Impact of Psychological Contract on Organizational Commitment of the Teachers of Training Institutions

杨潇龙;王静


“一带一路”背景下加快漳州乡镇科技创新发展策略研究

Strategy of Accelerating the Technological Innovation Development of Zhangzhou Townships under the Background of “the Belt and Road”

陈梦