本文通过问卷调查的方式，收集大量的相关性数据，实现对宠物殡葬市场的探索以及消费群体的需求分析。调查结果显示宠物市场消费群体多为年轻的用户，大多有养宠经验，对宠物殡葬接受度较高，大多数消费是支持动物殡葬合理化的；然而价格昂贵、手续繁琐程度、可信度低和等待时间太长等因素影响了消费者的需求。消费者对动物殡葬的需求也越来越大，对服务的质量以及范围要求也逐渐多元化。

关键词：问卷调查、宠物殡葬市场、需求分析

A large number of relevant data are collected in this study to realize the exploration of pet funeral market and the demand analysis of consumer groups with questionnaire survey. The survey results show that most of the consumers in pet market are young users. Most of them have pet raising experience along with a high acceptance of pet funeral and most of the consumers support the rationalization of animal funeral. However, higher prices, cumbersome procedures, low credibility and a long waiting time affect the demand of consumers. Market of demand for animal funeral is growing and the requirements for service quality and scope are gradually diversified.

Keywords: Questionnaire Survey, Pet Funeral Market, Demand Analysis