c27069273.2021.09.06
与杭州比较视野下的厦门会展业发展国际化程度研究
Research on the Internationalization Degree of Xiamen Convention Exhibition Industry
from the Perspective of Comparison with Hangzhou
厦门是改革开放的前沿城市,有坚实的产业基础和经济基础,丰富的文化资源、艺术资源和旅游资源。近年厦门会展业发展势头良好,与武汉、义乌、沈阳、青岛、南京共列中国会展城市第二梯队。本文基于同梯队、地缘相近、相似政策扶持的杭州,通过文献调查法和数据定性法,比较厦门与杭州两者的会展国际化水平,得出杭州会展国际化近来总体发展优于厦门的结论,探究厦门会展国际化发展制约因素。本文结合“自贸试验区”建设和“海西特区”辐射带动,提出了促进厦门会展业国际化进程的策略。
关键词:厦门会展业、会展国际化、策略
Xiamen is the frontier city of reform and opening up, with a solid industrial and economic foundation, rich cultural resources, artistic resources, and tourism resources. In recent years, Xiamen convention and exhibition industry has developed well, with Wuhan, Yiwu, Shenyang, Qingdao, Nanjing, the second tier of China's exhibition city. Based on Hangzhou, which is supported by similar echelons, geographical proximity and similar policies, this paper compares the internationalization level of exhibition between Xiamen and Hangzhou by the method of literature investigation and data qualitative method, and concludes that the overall development of the internationalization of Hangzhou exhibition is superior to that of Xiamen, and explores the constraints of the internationalization of Xiamen convention and exhibition. This paper puts forward the strategy to promote the internationalization process of Xiamen Convention and Exhibition Industry with the construction of the “Free Trade Test Zone” and the radiation drive of the “Haixi Special Zone”.
Keywords: Xiamen Convention and Exhibition Industry, Internationalization of Exhibition, Strategy