随着直播风口的到来，众多像李佳琦和薇娅一样具备带货能力的网红迎来了发展新纪元，正在向传统流量明星发起挑战，试图在电商新零售营销市场分一杯羹。直播带货可以说是始于流量，终于运营，需要思考如何才能走得更远？为此，本文对网红直播带货进行了SWOT分析，以此总结出网红直播带货发展趋势，并提出了如何让直播带货走得更远的健康发展策略。

关键词：网红、直播带货、SWOT分析、MCN、创新

With the arrival of the livestream air outlet, many online celebrities with the ability of live commerce like Li Jiaqi and Weiya ushered in a new era of development. They are challenging the traditional traffic stars and trying to get a share in the new retail marketing market of e-commerce. live commerce can be said to start from the flow, and finally operate, we need to think about how to go further? Therefore, this paper makes a SWOT analysis on the live commerce of Wanghong, summarizes the development trend of live commerce of Wanghong, and puts forward the healthy development strategy of how to make live commerce go further.

Keywords: Wanghong, Live Commerce, SWOT Analysis, MCN, Innovation