在文化产业与旅游产业逐渐深度融合的趋势下，旅游产业的发展迎来了新机遇。本文分析了漳州文脉及旅游资源，提出全方位运用新媒体营销、开展全国巡销活动、深化漳台旅游营销合作等措施，以期促进漳州全域旅游产业的发展。

关键词：文旅融合、漳州、全域旅游、营销策略

Under the trend of deep integration and penetration of cultural industry and tourism industry, the development of tourism industry has ushered in new opportunities. This paper analyzes the context and tourism resources of Zhangzhou, and puts forward some measures, such as using new media marketing in an all-round way, carrying out national tour marketing activities, and deepening the tourism marketing cooperation between Zhangzhou and Taiwan in order to promote the development of Zhangzhou's all-for-one tourism industry.

Keywords: Cultural Tourism Integration, Zhangzhou, All-for-one Tourism, Marketing Strategy