在2020年初新冠疫情的全面爆发之下，会展行业受到了重大的冲击，会展的举办形式也发生了改变和创新，由线下转移到了线上。线上展会在全球很多城市都有过成功举办的先例，但在我国还未成为主流，有个别发达城市勇于尝试，还有的城市在摸索和试探的边缘。在后疫情时代线上展会的发展能否顺利，是否能完全取代线下展会，成为需要深入探讨的问题。本文以广交会为例来分析“线上展会”的发展潜力以及其特征，结果显示广州的综合实力不如北京和上海，但在三届线上广交会经验的加持带动下，也许可以转型带动其他展会向线上发展，实现反道超车，与北京和上海并肩齐驱。

关键词：线上会展、广交会、三大展区、后疫情时期   

With the full-scale outbreak of COVID-19 at the beginning of 2020, the exhibition industry has suffered a significant impact. The form of exhibition has also changed and innovated, shifting from offline to online. Online exhibitions have been successfully held in many cities around the world, but they have not yet become the mainstream in China. Some developed cities have the courage to try, while others are on the verge of exploring and testing. In the post-epidemic era, whether the development of online exhibition can be smooth and whether it can completely replace offline exhibition has become a problem to be discussed. This paper takes Canton Fair as an example to analyze the development potential and characteristics of online exhibition as well as problems existing in it. The results show that Guangzhou's comprehensive strength is no better than Beijing and Shanghai. Driven by the experience of the three online Canton Fairs, it may be possible for Guangzhou to transform and drive other exhibitions to online development, to achieve the reverse overtaking, and to surpass the level of Beijing and Shanghai.

Keywords: Online Exhibition, Canton Fair, The Three Areas, Post-epidemic Period