近年来，全球会展业仍处于蓬勃发展阶段，随着经济发展越来越快，商展模式作为能促进经济发展的一巨大动力，其进步之迅猛令商展经济发展前景不容小觑，中国会展业发展也借此迎来新的契机。客观、准确分析商展的规模效应与替代效应，对中国会展产业的可持续发展具有战略意义。本文选取极具代表性的中国华东进出口商品交易会为研究对象，对比中国-东盟博览会和中国进出口商品交易会，将成交额、展览面积、参展人数与综合绩效等指标进行相关分析，得出三个展会呈正向发展并存在规模效应，根据分析结果为促进中国未来展会的发展提出可行性建议。

关键词：中国华东进出口商品交易会、中国-东盟博览会、中国进出口商品交易会、规模效应、替代效应

In recent years, the global exhibition industry is still in the stage of prosperity. With the rapid development of economy, as a great driving force to promote economic development, the business exhibition mode has made rapid progress, and its development prospect is very optimistic. China's exhibition industry has currently met new opportunities. An accurate analysis of the scale effect and substitution effect of the business exhibition is of strategic significance to the sustainable development of China's exhibition industry. This article selects the highly representative China East China Import and Export Fair as the research object, compares the China-ASEAN Expo and the China Import and Export Fair, and analyzes the exhibition area, transaction volume, and the number of purchasing merchants. The three exhibitions are showing a positive development, and based on the analysis, feasibility suggestions are put forward to promote the development of the exhibition.

Keywords: The East China Fair, The Sino-ASEAN Expo, The China Import and Export Fair, Scale Effect, Substitution Effect