c27069273.2021.09.02
“一带一路”背景下看中国会展旅游的发展
The Development of Chinese MICE Tourism under the Background of “One Belt and One Road”
会展旅游是将会展业与旅游业有机结合的一种新的发展形态;会展旅游能够带动其他产业发展并带来可观的经济效益,因此我国正加快推进其发展。本文将从会展业与旅游业的联系中,分析“一带一路”背景下我国会展旅游发展的现状,探讨在如今“一带一路”的背景下,会展旅游相结合的新模式对中国新发展带来的推动作用。本文发现“一带一路”的发展为我国会展旅游的发展提供了新方向,使资源合理化流动,开辟了新的经济市场,提供了区域经济发展的新视角。
关键词:“一带一路”、会展旅游、经济发展
MICE tourism is a new development form that combines the exhibition industry and tourism organically. MICE tourism can drive the development of other industries and bring considerable economic benefits which result in the acceleration of China's development. This paper analyzes the current situation of MICE tourism development in China under the background of “One Belt and One Road” from the connection between MICE industry and tourism, and discusses the role of the new model of MICE tourism combined with the background of “One Belt and One Road” in promoting the new development of China. Results show that the development of “One Belt and One Road” provides a new direction for the development of MICE tourism in China, rationalizes the flow of resources, opens up a new economic market, and provides a new perspective for regional economic development.
Keywords: “One Belt and One Road”, Exhibition Tourism, Economic Development