商业创新期刊 第 2 卷 第 2 期
脸书社群参与之探究:信息遗漏恐惧症、知觉有用性、自我呈现及满意度
Explore Social Engagement on Facebook: FoMO, Perceived Usefulness, Self-presentation and Satisfaction
杨佳桦;董维;杨国梁
跨界营销与品牌人格再塑造—以某跨境电商为例
Crossover Marketing Strategy and Reshaping of Brand Personality: Take a Successful Chinese Company as an Example
吴全成;刘菲菲
中国服务贸易结构分析及对策思考
Analysis and Countermeasures of China's Trade Structure in Services
田佳琳;刘莉
中美贸易战对福建服装出口的影响及对策分析
The Impact of Sino-US Trade War on Fujian's Clothing Exports and Countermeasures
骆艳蓉;周彩艳
中国与中东欧农产品贸易发展研究
Agricultural Products Trade Development between China and Central and Eastern Europe
陈梦;何嘉旎
浅析中国汇率与双边贸易关系
An Analysis of China’s Exchange Rate and Bilateral Trade Relations
乔书仪;黄婉颐;杨国梁
中国木材进口贸易需求弹性与风险分析
Demand Elasticity and Risk Analysis of China’s Timber Import
黄婉颐;乔书仪;杨国梁
大学生课堂手机使用现象及问题研究
Status Quo and Problems of Classroom Mobile Phone Use in College Students
黄诗瑶;陈梦
基于微笑曲线分析中国家电制造业转型升级路径
Analysis of Transformation and Upgrading Path of China’s Home Appliance Manufacturing Industry Based on Smile Curve
蒋洁玲;田力;杨国梁
大数据时代中小企业发展跨境电子商务策略研究
Research on Cross-border E-commerce Strategy for SMEs in the Big Data Era
周功建
不良资产证券化发展现状问题与建议
Securitization of Non-performing Assets: Development Status, Problems and Recommendations
杨迪川
养老服务平台治理措施
Governance Measures for the Old-age Service Platform
邱碧珍;陈杰仕
新冠疫情影响下的我国零售业及其发展趋势
China's Retail Industry and Its Development Trend under the Influence of the Novel Coronavirus Epidemic
赵伟晶
追星平台的环境分析与商业模式创新设计
Environment Analysis and Business Model Innovation Design of Star-chasing Platform
杨清云
新媒体为非遗年轻化发展带来新机遇
New Opportunities for the Rejuvenation of Intangible Cultural Heritage by New Media
陈莹;刘莉