商业创新期刊第 1 卷第 2 期

中国跨境电商国际化发展策略分析—以阿里巴巴集团为例
Analysis on the International Development Strategy of Cross-Border E-Commerce in China-Take Alibaba Group as an Example
吴少博;谢德鑫

增加值视角我国服务出口贸易的结构特征及国际比较
The Structure Characteristics and International Comparison of China’s Service Export Trade from the Perspective of Value-added Trade
刘莉;盛厚钦

茶企营销渠道策略发展之研究—以八马茶业为例
A Research on Marketing Channel Strategy of Bama Tea
王静;李凯悦

厦门市新旧动能转换发展水平测度研究
Research on Level Measurement of New and Old Kinetic Energy Conversion Development in Xiamen
曾俊杰;杨国梁;黄慧娴

以电子商务法论平台经营者责任
Responsibility of Platform Operators Based on Electronic Commerce
黄洁

利郎品牌年轻化策略探析
Analysis on the Brand Rejuvenation Strategy of Lilanz
陈湘韵;郑文坚

21世纪的新价值产业—道歉企业的价值创新
New Value Industry of the 21th Century－Value Innovation of Apology Business
张淑琼;杨国梁

顾客价值、使用意愿和忠诚度关系之研究—以电动机车Gogoro为例
Among the Relationships of Customer Value, Use Intention and Loyalty－A Case Study of Gogoro on Taiwan Electric Scooter Industry
曾伦崇

从《易经》五项涵义的角度浅释西方经济学思想的基本特点
A Brief Explanation of the Basic Characteristics of Western Economics thought the Perspective of Five Meanings of Yi Bible
杨歆漪;杨国梁;罗仲哲

“两头在外”电商扶贫模式的创新研究
Innovation Research on E-commerce Poverty Alleviation Model of “Supply Chain and Final Product Market Are Both Outside”
封耀焯;连智华

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