商业创新期刊 第 3 卷 第 1 期


探索古雷石化基地的闽台承接及国际投资

Gulei Petrochemical Industrial Park: Relations with Taiwan and International Oil Companies (IOCs) Investments

廖汶钊;卢孔亮


有效汇率波动的推手和国际收支平衡的验证

Driving Force of Effective Exchange Rate Fluctuation and Verification of Balance of Payments

杨国梁;张悦;江雅轩;庄斯淇


国地税合并后企业所得税征管问题研究

A Research on the Collection and Management of Enterprise Income Tax after the Merger of National and Local Taxes

危素玉;林锦湧


2019 年中国信贷资产证券化发展状况及展望

Development and Prospect of China’s Credit Asset-backed Securitization in 2019

杨迪川


中小型电商营销策略与顾客满意度

Marketing Strategies and Customer Satisfaction of Small and Medium E-commerce Enterprises

张有中


基于 TPB 理论的厦门市纯电动汽车消费行为影响因素研究

Research on Influencing Factors of Pure Electric Vehicle Consumption Behavior in Xiamen Based on TPB Theory

张菊香


非洲猪瘟疫情下福建省猪肉价格波动规律研究-基于“蛛网模型”理论

Regularity of Pork Price Fluctuation in Fujian Province under African Swine Fever-Based on the Theory of “Cobweb Model”

宋倩倩;游俊雄;陈梦


粤港澳大湾区金融创新成果研究及展望

Research and Prospect of Financial Innovation Achievements in Guangdong-Hong Kong-Macao Greater Bay Area

黄洁;陈宁;戴海燕;孙诗晴


虚拟试衣技术在跨境电商的应用与商业模式创新探讨

Discussion on the Application and Business Model Innovation of Virtual Fitting Technology in Cross-border E-commerce

谢德鑫;周彩艳;李芳;刘彦麟


共享零售模式下零售组织的营销创新研究

Research on Marketing Innovation of Retail Organization under the Mode of Shared Retail

周功建


学习通辅助教学平台教师使用意愿研究

Study on Teachers’ Willingness to Use XueXitong Learning-Assisted Platform

黄舒莹;陈梦