会展前瞻 第 1 卷 第 1 期
德国展览产业之发展状况与管理模式
The Development and Management of German Exhibition Industry
陈玉苍;杨国梁
厦门会展业竞争力分析
Analysis of the Competitiveness of Xiamen Exhibition Industry
丁煜榕;陆燕玲;高德明;黄凯筳
专案管理于校园摇滚音乐节的应用
Project Management in the Application of Rock Music Festival
金巧玲;周明敏;曾俊杰
国内外虚拟会展发展现状及可行性分析
Development Status and Feasibility Analysis of Domestic and Foreign Virtual Exhibition
吴霖影;杨国梁
韩综节目输出的经济效应分析及对华启示
Analysis of the Economic Effect of Korean Variety Show Output and Its Enlightenment to China
吴采霞;廖汶钊
旅游移动电商平台的顾客忠诚度研究
Customer Loyalty Research on the Tourism Mobile E-commerce Platform
张菊香
网络口碑与品牌形象在会展营销中对购买意愿的影响
The Influence of Internet Word-of-mouth and Brand Image on Purchase Intention in MICE Marketing
黄瑜;曾伦崇
全球数位潮流下的虚拟会展发展
The Development of Virtual Exhibition in the Global Digital Trend
杨国梁;林雨熙;程萌
基于 O2O 模式的旅游电子商务发展策略探析
Research on the Development Strategy of Tourism E-commerce Based on O2O Model
邱碧珍
中国展览业高质量发展的创新思维
Innovative Thinking on the High-Quality Development of China’s Exhibition Industry
杨国梁;程萌;曾晶蓥
超星学习通在课堂学习中的应用研究
Research on the Application of Superstar Learning Link in Classroom Learning
陈梦;陈素月