实行O2O电子商务给旅游业带来诸多的利益，O2O模式正日益成为旅游行业转型升级的重要途径。旅游企业O2O电子商务发展策略包括自主开发、入驻第三方平台或采用自主开发和入驻第三方平台两者相结合的方式。每种模式各有各自的适用特点，旅游企业应根据自身情况选择合适的模式，同时要注意线上与线下协同发展。

关键词：O2O电子商务、自主开发、入驻第三方平台、线上线下协同发展

The implementation of O2O E-commerce has brought many benefits to the tourism industry. O2O E-commerce is increasingly becoming an important way for transforming and upgrading the tourism industry. The development strategies of O2O E-commerce of tourism enterprises include independent development, settling in the third-party platform or adopting the combination of the above two. Each has its own applicable characteristics. Tourism enterprises should choose the appropriate mode according to their own situation, and pay attention to the coordinated development of online and offline.

Keywords: O2O E-commerce, Independent Development, Settling in the Third-party Platform, Coordinated Development of                           Online and Offline