中国会展业市场规模在产业结构调整升级和行业自身创业驱动步伐加快中，从高速增长步入高质量发展轨道。当前世界经济贸易以全面复苏为背景，国际会展业总体上亦呈现出持续发展的良好局面；科学技术的进步、经济社会的变革和人文条件的发展，使世界展览业产生深刻的变化。本文从世界展览业的变化趋势，总结中国展览业的创新发展，以展览题材创新、展会形式创新、策展理念创新、信息服务创新、商业模式创新和外部资源创新引领中国展览业的高质量发展。新会展的模式将更注重诚信会展、智慧会展、体验会展和生态会展，也更加注重优质的内容、极致的体验、科技的应用与裂变式传播。

关键词：会展创新、商业模式创新、高质量发展   

Market scale of convention and exhibition industry in China has fasten by the industrial restructuring and the industry’s own entrepreneurial-driven pace, from high-speed growth to a high-quality development track. The international exhibition industry in general also presents a good situation of sustainable development against the background of comprehensive recovery of current world economy and trade. Scientific and technological progress, economic and social changes, and the development of human conditions have brought about profound changes in the world exhibition industry. This paper summarizes the innovation and development of China's exhibition industry from the changing trend of the world exhibition industry and leads the high-quality development of China's exhibition industry with the innovation of exhibition theme, the innovation of exhibition form, the innovation of curatorial concept, the innovation of information service, the innovation of business model and external resource innovation. The new exhibition mode will pay more attention to sincere exhibition, intelligent exhibition, experience exhibition and ecological exhibition. It also pays more attention to high-quality content, extreme experience, the application of science and technology and fission propagation.

Keywords: Exhibition Innovation, Business Model Innovation, High-quality Development