商业创新期刊 第 2 卷 第 4 期
消费者感知创新性和新式茶饮跨界品牌联合对购买意愿之影响机制探究
Research on the Influence of Consumer Perceived Innovation and Co-branding Collaboration of the New Tea Industry on Purchase
王静
优衣库在华营销策略分析及启示
Analysis and Enlightenment of Uniqlo's Marketing Strategy in China
黄洁
基于UTAUT模型的知识付费APP消费行为影响因素研究
Research on the Influencing Factors of Knowledge Payment APP Consumption Behavior Based on UTAUT Model
张菊香
“一带一路”背景下跨境电商发展品牌文化策略研究
Research on Cross-border E-commerce Development Brand Culture Strategy under the Background of the “Belt and Road”
彭子倩;陈梦
文旅深度融合下漳州文化旅游产品开发研究
Research on the Development of Cultural Tourism Products in Zhangzhou under the Deep Integration of Culture and Tourism
张菊香
我国B2C电商用户下沉实证研究
Empirical Research on Sinking of B2C E-commerce Users in China
叶健麟;游燕;方健生
中国玩具市场出口竞争力分析
An Analysis of the Export Competitiveness of Toy Market in China
谢德鑫;何秀艳
浅谈三元悖论与中国的政策选择
Mundellian Trilemma and China’s Policy Choice
王陆垚;张慧娴
日本房地产泡沫化对我国房地产未来趋势的省思
Reflection on the Future Trend of China’s Real Estate in Japan's Real Estate Bubble
郭又源;杨国梁
国际收支分析法的国际性比较
International Comparison of Absorption Analysis in Balance of Payments
王语;李德兰
经济增长与国际收支关系的货币面分析
Monetary Analysis of the Relationship between Economic Growth and Balance of Payments
李德兰;王语
有效汇率与国际收支平衡的验证
Verification of Effective Exchange Rate and Balance of Payments
杨国梁;张悦;江雅轩
超星学习通在《创新与创业基础》课程中的应用研究
Study on the Application of Superstar Learning Link in the Course of Introduction of Innovation and Entrepreneurship
梅婷婷;陈梦
后电商时代新零售模式的创新与发展探究
Research on Innovation and Development of New Retail Model in Post E-commerce EraTake “HEMA Fresh” as an Example
周功建
国潮服装电子商务平台商业模式研究-基于Osterwalder商业模式画布的国潮电商模式研究
Research on Business Model of Guochao Clothing E-commerce Platform -Based on Osterwalder Business Model Canvas
邱碧珍;吴霜
“互联网+”背景下传统社区便利店经营策略创新研究
Research on the Business Strategy Innovation of the Community Convenience Store in the Background of “Internet +”
周功建
基于供给侧改革的垃圾分类系统的研究
Research on Garbage Classification System based on Supply Side Reform
杨清云