本文以厦门大学嘉庚学院的学生为研究对象，通过层次分析法（Analytic Hierarchy Process，AHP）对大学生创业意愿影响因素进行探究。对创业阶段的大学生访谈以及研究相关文献之后，归纳出影响大学生创业意愿的4个构面层：创业者个体、亲友影响、教育环境以及创业环境，以及由13个不同的因素组成第二层级。基于在校大学生问卷调查的资料，运用AHP分析方法并以各层级最终分析得出的权重排序为依据，总结影响大学生创业意愿的关键因素，得到在创新创业竞赛、所创行业市场对于大学生创业意愿的影响程度最大，父母创业经历以及身边创业氛围对大学生创业意愿的影响较小。研究结果提出大学生应自主加强发现机会的能力，家长、学校应该加强对大学生创业的支持与帮助，同时希望政府可以积极引导大学生创业。

关键词：大学生、创业意愿、影响因素、层次分析法

Taking the students of Xiamen University Tan Kah Kee College as the research object, the influential factors of college students' entrepreneurial willingness were explored through the analytical hierarchy process (AHP). After interviewing college students at the entrepreneurial stage and researching related literatures, the four dimensions that influence college students' willingness to start a business are summarized: individual entrepreneurs, the influence of relatives and friends, the education environment, and the entrepreneurial environment. The second level consists of 13 different factors. Based on the questionnaire data, the weight ranking obtained from the final analysis of each level shows that the key factors mostly affecting college students' willingness to start a business are the innovation and entrepreneurship competition and the industry market created. Parents' entrepreneurial experience and the entrepreneurial atmosphere influence less. Results propose that college students should strengthen their ability to discover opportunities independently, parents and schools should strengthen their support and assistance for entrepreneurship, and the government should actively guide college students to start businesses.

Keywords: College Students, Entrepreneurial Willingness, Influencing Factors, Analytic Hierarchy Process