作为迈克尔·波特重要竞争战略之一，差异化战略的成功应用极大的促进了国内外企业的发展。本文以我国餐饮业三个成功企业为研究对象，分析其如何运用差异化战略提升企业竞争力，从而赢得顾客忠诚与市场地位。希望借此研究能够给我国其他餐饮企业以借鉴，以促进整个行业更好发展。

关键词：差异化战略、餐饮行业、应用

As one of Michael Porter's important competitive strategies, the successful application of differentiation strategy has greatly promoted the development of domestic and foreign enterprises. This paper takes three successful catering enterprises as the research object to analyze how to use differentiation strategy to enhance enterprise competitiveness so as to win customer loyalty and market position. It is hoped that this study can be used for reference by other catering enterprises in China to promote the better development of the whole industry.

Keywords: Differentiation Strategy, Catering Enterprises, Application