知识付费平台作为一种以知识为产品的新兴产物，是人们精神满足的方式之一，而内容为王一直是知识付费领域的核心之重。本文选取中国知识付费杰出代表喜马拉雅FM、得到平台和樊登读书为研究对象，结合内容营销与心理距离的相关理论，通过问卷设计与调查，收得有效问卷为302份，运用SPSS25.0软件对数据进行统计分析和模型验证，探讨内容营销的四个维度：功能性内容、娱乐性内容、社交性内容及情感性内容对消费者心理距离呈显著的正相关影响，并在此基础上提出相关建议。

关键词：心理距离、内容营销、知识付费平台、得到平台

As a new industry, online knowledge payment platform has become key spiritual demand of consumer, and the accurate content is an essential factor for digital marketing success. The research based on the theories of content marketing and psychological distance, using survey strategy, collected 302 questionnaires from Himalaya, Get, and Fack Deng target customers, and the data is analyzed via SPSS25.0. The research reveals that functional content, entertainment content, social content, and emotional content are positively and significantly related to psychological distance of customers.

Keywords: Content Marketing, Psychological Distance, Knowledge Payment Platform