节事活动作为一种极其重要的经济、文化活动的表现方式，在城市的蓬勃发展中发挥不容忽视的作用；实现节事活动各利益主体之间的合作，是促进其可持续发展的保障。节事活动能够提升文化影响力与辐射力，推动节事主办国与国际间的文化交流，也对于增进城市旅游活动与地方经济产值具有相当重要的作用和意义；而对于节事旅游的偏好会因文化差异与国际经验而有所不同。本研究以全球15个最受欢迎的国际节事为例，通过方差分析探究个人国际经验与文化差异，是否在节事偏好选择上具有显著性。研究结果显示性别、参与英语课程、海外旅游经历、居住城市等皆对国际节事偏好有不同程度的差异性，节事主办城市或国家应在节事主题中考量文化差异，兼顾促进城市创新与可持续发展。

关键词：国际节事、城市创新发展、节事旅游、城市形象   

Abstract

As an important means of economic and cultural activities, festival activities play an imperative role in the vigorous development of cities. The realization of cooperation among the various stakeholders of the festival activities is the guarantee to promote the sustainable development. Festival activities can enhance cultural influence and radiation, promote cultural exchanges between the host country and the international community, and significantly stimulate urban tourism activities and local economic output value. The preference for festival travel will vary depending on cultural differences and international experience. Taking the 15 most popular international festivals in the world as examples, this study explores whether individual international experience and cultural differences are significant in the choice of festival preferences through ANOVA. The results show that gender, participation in English courses, overseas travel experience, living cities and so on all have different difference in the preferences of international festivals. The host city or country should consider cultural differences in the theme of the festival, taking into account the promotion of urban innovation and sustainable development.

Keywords: International Festivals, Urban Innovation and Development, Festival Tourism, Urban Image