随着交通运输新业态不断涌现及发展，共享出行平台日渐增加。由于女性特殊的心理与生理特征，感知风险已经成为女性消费者对网约车选乘意愿的一项重要参考要素。本研究基于网约车女性消费者视角，发放问卷并回收有效问卷252份，运用 SPSS 25.0 进行数据分析，并通过模型相关验证来研究感知风险对网约车选乘意愿之间的关系。研究得出感知风险的五个维度心理风险、时间风险、经济风险、服务风险和隐私风险与购买意愿呈显著的负相关关系，并在此基础上提出相关建议。

关键词：女性视角、共享出行平台、感知风险、选乘意愿

With the continuous emergence and development of new forms of transportation, the online car-hailing has become the popular way to consumers. Because of woman's special psychological and physiological characteristics, perceived risk can be an important issue for female consumers' purchase intention. Based on the perception of the Chinese female consumer, 252 valid questionnaires were received and the data was analyzed by SPSS25.0. The results reveal that psychological risk, time risk, economic risk, service risk and privacy risk are negatively and significantly related to purchase intention of the Chinese female consumers.

Keywords: Perspective of Female Consumer, Online Car-hailing, Perceived Risk, Purchase Intention