会展业对城市经济，特别是服务业经济的发展，有着强大的拉动作用，已成为现代城市竞相发展的一个重要新兴产业。文化旅游会展属于绿色产业、朝阳产业，而影视产业是推动文化旅游会展业高质量发展的重要抓手。金鸡百花电影节于2019年开始长期落户厦门，研究它对厦门未来的会展经济以及城市发展产生的影响，对厦门未来的经济发展具有重大的意义。本文以凯恩斯的乘数效应和乘数-加速数效应的相关理论为基础，借助SPSS软件，运用回归分析等统计分析方法，对上海国际电影节对城市发展的影响进行具体实证研究，并讨论金鸡百花电影节对厦门的影响，为厦门未来影视会展业的发展提出切合实际的建议，以推动厦门影视会展的发展。

关键词：会展业、乘数效应、乘数-加速数效应、金鸡百花电影节

The exhibition industry plays a powerful role in urban economy, especially the service industry, and has become an important new industry for the development of modern cities. Cultural tourism exhibition belongs to green industry and sunrise industry, while film and television industry is an important grasp to promote the high-quality development of cultural tourism exhibition industry. The Golden Rooster & Hundred Flowers Film Festival began to settle in Xiamen in 2019. Studies of the influence and countermeasures on Xiamen's future exhibition economy and urban development are of great significance to Xiamen's future economic development. Based on the relevant theories of Keynesian multiplier effect and multiplier-acceleration effect, this paper uses SPSS software to study the impact of Shanghai International Film Festival on urban development. Discusses the influence of Golden Rooster & Hundred Flowers Film Festival on Xiamen may put forward practical suggestions for the future development of Xiamen film and television MICE industry, and promote the development of Xiamen film and television exhibition.

Keywords: MICE Industry, Multiplier Effect, Multiplier-accelerator Effect, Golden Rooster & Hundred Flowers Film Festival