c26636204.2020.01.04
温州家族企业国际化现状、动因及策略分析-以正泰集团为例
Analysis of the Motivation and Strategy of Wenzhou's Family Business Internationalization-Based on CHINT Group
在温州的经济结构中,民营经济占据主导地位,大部分的民营企业采用的是家族企业的制度形式,研究家族企业的发展对民营经济的发展起到重要的认识作用。关于家族企业国际化,以往的研究主要是从长期导向、家族股权和家族涉入等企业内部因素对国际化的影响,但是仅仅重视企业资源和能力等内生因素,对企业国际化的影响是不够的,企业的外部环境也会促使企业进行国际化扩张,因此还要从政府制度等外生因素,对家族企业国际化展开进一步研究。本文通过在宏观上对温州家族企业,以及温州的政策和制度进行分析,找出驱动温州家族企业国际化的内外因素所在,并进一步通过对正泰企业发展历程的微观分析,借鉴正泰集团从家族式企业向国际型企业转型的案例,来探究温州家族企业应该如何把握机会,控制企业的国际化进程,使企业得到可持续性发展。最后,从政府、企业以及企业和企业之间,三个角度提出温州家族企业国际化的策略建议。
关键词:温州、家族企业、国际化
In the economic structure of Wenzhou, private economy occupies a dominant position. Most private enterprises adopt the system of family business. Research on the development of family enterprises plays an important role in understanding the development of private economy. As for the internationalization of family enterprises, previous studies mainly focus on the influence of internal factors such as long-term orientation, family equity and family involvement on internationalization. However, it is not enough to only pay attention to the impact of endogenous factors such as enterprise resources and capabilities on the internationalization of enterprises. The external environment of enterprises will also promote the international expansion of enterprises. Therefore, it is necessary to further study the internationalization of family enterprises from the perspective of exogenous factors such as institutional environment. This article intends to find the internal and external factors which driver the process of Wenzhou's family business internationalization through the macro analysis of family firms, policy and system in Wenzhou and further through the microscopic analysis of CHINT enterprise development course to explore how can the Wenzhou’s family business grasp the opportunity and control the internationalizing course of enterprises to make the enterprise sustainable development by drawing lessons from CHINT group from the family-run enterprises to the case of international enterprises transformation. Finally, strategic recommendations about Wenzhou's family business internationalization are proposed from three perspectives of government, enterprises and between enterprises.
Keywords: Wenzhou, Family Enterprise, Internationalization



