瓷器是中国的伟大发明之一，景德镇所产陶瓷声誉响彻全球。在中国古代景德镇是皇家瓷器和民窑瓷器的重要生产地。虽然景德镇制瓷历史悠长，制瓷技术历经千年锤炼，但是在经济全球化、世界经济迅速成长的当下，中国其他地区的陶瓷产业规模渐渐扩大并有所名气，景德镇也似乎不再独树一帜，瓷都的地位也被逐渐替代。本文首先简介陶瓷和陶瓷的分类，其次对景德镇陶瓷生产、出口市场、出口规模、出口品种等进行数据分析，并罗列景德镇陶瓷出口的发展现状、发展特点和优势，接着阐述陶瓷出口所面临的挑战，并与我国广东潮州的陶瓷产业及出口进行横向对比，最后对景德镇陶瓷在当前社会发展背景与竞争者不断增多的情况下，提出重振瓷都辉煌的建议，以期增强陶瓷出口对当地经济的带动作用。

关键词：景德镇、陶瓷产业、出口

Ceramic is one of great inventions of China. The reputation of the ceramics produced by Jingdezhen is known all over the world. In ancient times, Jingdezhen was also an important place for the production of royal porcelain and folk porcelain. Although Jingdezhen has a long history of porcelain making and its technology has been refined for a thousand years, the ceramic industry in other parts of China has gradually expanded and become famous in the current era of economic globalization and rapid growth of the world economy. Jingdezhen no longer seems to be unique and its status as a porcelain capital has been gradually replaced. This paper introduces first ceramics and its classification, followed by a data analysis of Jingdezhen ceramic production, export market, export scale, export varieties, etc., and lists the development status, development characteristics and advantages of Jingdezhen ceramic exports. The challenges facing ceramic exports are introduced along with horizontal comparison of Guangdong Chaozhou ceramic industry and its exports. Finally, the approaches are proposed in the increasing number of competitors to revitalize the brilliance of Jingdezhen ceramics and to enhance the role of ceramic exports on the local economy.

Keywords: Jingdezhen, Ceramics Industry, Ceramics Export