c26636204.2020.07.07

浅谈出口跨境电商供应链优化—以纺织品为例

The Study on the Optimization of Export Cross-Border E-Commerce Supply Chain-Take Textile as an Example

谢德鑫 (Te-Hsin Hsieh)1*     吴琪 (Qi Wu)2

1*厦门大学嘉庚学院国际商务学院副教授 thsieh@xujc.com

2厦门大学嘉庚学院国际商务学院本科生

本研究以跨境出口企业供应链管理绩效作为衡量企业供应链管理水平高低的标准,以国内SCPR准则为基础,结合出口跨境电商特点选取指标,以纺织品的跨境出口供应链为例,对我国跨境电商出口供应链优化进行研究。通过问卷调查的形式,采用因子分析处理问卷,结果表明采购环节、物流环节、售后环节和供应链水平是影响企业供应链绩效的主要因素,并根据得出的结论提出优化建议。

关键词跨境出口、供应链、纺织品、SCPR模型、因子分析

In this study, the supply chain management performance of cross-border export enterprises is taken as the standard to measure the level of enterprises’ supply chain management. Based on the domestic SCPR criterion, indicators are selected based on the characteristics of cross-border export e-commerce, and the cross-border textile export supply chain is taken as an example to study the optimization of China's cross-border e-commerce export supply chain. Questionnaire survey is processed by factor analysis and the results show that procurement, logistics, after-sales and supply chain level are the main factors affecting the supply chain performance of enterprises. Optimization suggestions are put forward according to the derived conclusion.

Keywords: Cross-border Export, Supply Chain, Textile, SCPR Model, Factor Analysis

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