近年来，动漫会展行业得到了政府的大力支持，越来越多的动漫会展出现在人们的视线里。本文以国内最成功的综合型漫展“中国国际动漫节”为例，通过数据的分析，研究从2005年第一届到2020年第十五届中国国际动漫节的会展发展趋势，以及动漫会展带来的社会与经济效益，总结出近年来中国动漫会展发展迅猛，但国内动漫会展存在会展举办过于频繁，会展缺乏专业性等问题。解决这些问题的途径需减少同质化并增强侧重点，同时借助近年兴起的新媒体，致力于提高会展的国际性以增强吸引力，或许可以使中国动漫节做精、做专、赢得良好的国际声誉。

关键词：动漫节、二次元、新媒体、国际化

In recent years, the animation exhibition industry has been strongly supported by the government, and more and more animation exhibitions appear in people's eyes. Taking the most successful comprehensive exhibition “China International Animation Festival” as an example, this paper studies the development trend of China International Animation Festival from 2005 to 2020 and the social and economic benefits brought by the animation exhibition by analyzing data. It's concluded that the Animation exhibition in China has developed rapidly but the domestic animation exhibition has some problems, such as too frequent exhibitions and lack of professionalism. The way to solve these problems requires the reduction of homogenization and focus enrichment, while using the new media that has emerged in recent years to improve the international nature of the exhibition. Perhaps it can make the Chinese International Animation Festival fine, special, and reputable.

Keywords: Animation Festival, Two Dimensions, New Media, Internationalization