互联网改变了游客获取信息和旅游消费的方式，也改变了旅游目的地的营销和推广方式。厦门旅游目的地在网络营销应根据自身的资源和特点，因地制宜推出创新性和个性化的旅游产品，借助网络举办各种活动和赛事，构建全方位的网络营销渠道和加强新媒体营销。

关键词：厦门、旅游目的地、网络营销

Internet has changed the way tourists to get information and travel consumption as well as the marketing and promotion of tourism destinations. Xiamen tourism destination needs to improve the implementation and application of network marketing according to its own resources and characteristics. Xiamen tourism destination should launch innovative and personalized tourism products in line with local conditions, hold various activities and events on network, build all-round network marketing channels, and strengthen new media marketing.

Keywords: Xiamen, Tourism Destination, Network Marketing