近几年，会展产业作为现代经济体系的一部分，展现出蓬勃发展的势头，受到全球各国的普遍关注。国际会展汇集众多产业，具有影响范围广、发展潜力巨大、产业关联度高的特征，同时聚集大量信息、技术、资金、人才，对推动商品贸易、行业发展、技术文化交流的发展进步具有重要作用。本文基于我国2012-2019年参加、举办的境外商展，实证我国对于一带一路及非一带一路国家需求偏好相似理论成立，并对今后全球会展布局做出设想。

关键词：国际会展、境外商展、需求偏好相似理论 

As a part of the modern economic system, the exhibition industry has shown vigorous development and has attracted the general attention of all countries around the world. The international exhibition brings together many industries, with a wide range of influence, great potential for development, high degree of industrial relevance. A large amount of information, technology, capital, and talent are gathered to promote the development and progress of commodity trade, industry development, technological and cultural exchanges, which plays an important role in bringing considerable benefits to the global economy. Based on the overseas trade fairs we have participated and hosted during 2012-2019, this paper analyzes and proves the Preferences Similar Theories in China's participation in the Belt and Road and non-the Belt and Road countries and makes suggestions for the future layout of the global exhibition.

Keywords: International Exhibition, Overseas Trade Fairs, Preference Similarity Theory