c27069273.2020.09.02
商务旅游的发展新趋势-休闲商务旅行
New Developing Trends of Business Travel-Bleisure Travel
商务旅游是旅游行业的一个分支,作为高端旅游市场的主力军,近几年来发展迅速。商务旅游是以商务活动作为基本载体,为更好地达到商业目的的一系列发生在非居住地的多向交互性旅游消费行为,以谈判、会议、展览、考察、科技文化交流等为核心活动。随着世界经济一体化进程不断推进,商务旅游作为一种全新的,正逐渐发展的分支产业,以其区别于传统旅游的独特优势而显现出巨大的发展潜力,更成为旅游产业的重要组成部分,创造的市场利润得到广泛关注;未来的商务活动势必将是更注重人文与商务的深度结合,将个人的发展与享受和所属商业团体的长远发展紧密联系。本文在现行商务旅游发展的基础上,分析休闲商务旅行作为今后的发展新趋势,而探索更成熟、更适合商务旅行需求者的商务旅行服务新模式是必然的要求。
关键词:休闲商务旅行、发展趋势、旅游产业
As a branch of tourism industry and the main force of high-end tourism market, business tourism has developed rapidly in recent years. Business tourism is a series of multi-directional interactive tourism consumption behaviors, which takes business activities as the basic carrier and negotiation, conference, exhibition, investigation, science and technology and cultural exchange as the core activities in order to better achieve business purposes. With the continuous advancement of world economic integration, business tourism, as a new and developing branch industry, has shown great development potential with its unique advantages different from traditional tourism. The future business activities are bound to pay more attention to the in-depth combination of humanity and business, and closely link the personal development and enjoyment with the long-term development of the business group. Based on the current business tourism development, this paper focuses on the analysis of future development of leisure business tourism. It is an inevitable requirement to explore a more mature business travel service mode that is more suitable for business travel demanders.
Keywords: Bleisure Travel, Developing Trends, Tourism Industry