c27069273.2020.03.05

韩综节目输出的经济效应分析及对华启示

Analysis of the Economic Effect of Korean Variety Show Output and Its Enlightenment to China

吴采霞 (Cai-Xia Wu)1*     廖汶钊 (Wen-Zhao Liao)2

1*厦门大学嘉庚学院国际商务学院本科生 15578758848@126.com

2厦门大学嘉庚学院国际商务学院高级讲师

韩国综艺节目开始于1961年,经过近60年的发展,如今进入了繁荣发展时期。2013年,随着韩综节目在我国的大热,韩国文化得到更广泛的传播,给韩国经济带来了一系列积极的拉动效应。越来越多的人通过接触韩综节目认识韩国、了解韩国,进而产生购买韩国消费品的欲望,拉动韩国经济增长。本文简要回顾了韩国综艺节目的发展过程,以韩综节目出口产生的经济效应为研究对象,经过对韩国综艺节目、广播电视产业、国家政策以及文化传播的分析,得到韩综节目出口产生经济效应的原因。紧接着,介绍了韩综节目对我国的输出概况,以说明韩综节目对我国综艺节目发展产生的影响,并结合我国综艺节目的发展情况,对比得出我国存在的问题,提出对我国综艺节目发展和文化输出的建议。

关键词综艺节目、文化输出、文化产业、经济增长

South Korea variety show started in 1961. After nearly 60 years of development, now has entered a period of prosperity and development. In 2013, with the popularity of South Korean variety shows in China, South Korean culture was more widely spread, which brought a series of positive pulling effects to the South Korean economy. More and more people get to know and understand South Korea through contacting South Korean variety shows, which results in the desire of purchasing South Korean consumer goods and stimulating South Korea’s economic growth. This article briefly reviews the development process of South Korean variety shows and takes the economic effects of South Korean variety show exports as research objects. After analyzing the South Korean variety shows, TV broadcasting industry, national policies, and cultural dissemination, we obtain the reasons of economic effects of South Korean variety show export. Then, the article introduces the general situation of South Korean variety shows’ export to China, in order to explain the influence of South Korean variety shows on the development of Chinese variety shows. Combined with the development of variety shows in China, and compared with South Korea, we draw the problems in China and put forward suggestions for the development and cultural output of variety shows in China.

Keywords: Variety Show, Cultural Export, Cultural Industry, Economic Growth

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