人们通常将玩具作为一种寓教于乐的方式，随着世界经济不断复苏，玩具市场的消费需求也在不断地增长。随着中国人民的生活水平不断提高，家长越来越多的关注儿童的身心健康发展，尤其益智玩具是孩子最好的伙伴，也是他们的第一本教科书，它对儿童的智力开发以及早期教育具有关键的作用。本研究通过国际市场占有率（MS）和贸易竞争力指数（TC）进行中国玩具的出口竞争力分析，并根据出口竞争力分析指标和中国玩具在出口中存在的问题，给出相关的对策和建议。

关键词：早期教育、国际市场占有率、贸易竞争力指数、出口竞争力分析

People often use toys as a way of teaching and entertaining. With the continuous recovery of the world economy, the consumer demand of the toy market is also growing. With the continuous improvement of people’s living standard in China, parents pay more and more attention to the physical and mental health development of children. Educational toys, especially, are children's best friends and their first textbook, and play a key role in children’s intellectual development and early education. The study adopted the international market share and trade competitiveness index to analyze the export competitiveness of Chinese toys. According to the export competitiveness analysis index and the existing problems in the export of Chinese toys, the relevant countermeasures and suggestions were given.

Keywords: Early Education, International Market Share, Trade Competitiveness Index, Export Competitiveness Analysis