c27069273.2022.03.02
海南省旅游收入与接待主要国家游客数量的灰色关联分析
The Grey Relation Analysis between the Tourism Revenue of Hainan Province and
the Number of Tourists from Major Countries
海南是中国最大的经济特区和唯一的热带岛屿省份,其得天独厚的海岛旅游资源优势以及多年的发展建设,使其成为国内外受游客欢迎的旅游胜地;了解旅游收入与接待各国人数的关系,是制定针对性旅游战略发展计划的重要参考。本文利用2015~2019年海南省旅游业相关数据为样本,以灰色关联分析方法验证旅游收入与接待主要国家游客数量之间的关联度,从系统的角度量化分析主要国家的旅游人数对旅游收入的影响,对海南省今后旅游业发展方向有一定的现实意义。
关键词:客源分析、灰色关联分析、旅游效益、发展战略
Hainan is the largest special economic zone and the only tropical island province in China. Its unique advantages in island tourism resources and years of development and construction have made it a popular tourist destination for domestic and foreign tourists. Understanding the relationship between tourism revenue and the number of people in the host countries is an important reference for formulating targeted tourism strategic development plans. This paper uses the 2015~2019 tourism related data in Hainan Province as a sample, and uses the gray relational analysis method to verify the correlation between tourism revenue and the number of tourists received from major countries. The quantitative analysis of the relationship between the tourism revenue and the number of tourists in major countries from a systematic perspective has certain practical significance for the future development of the tourism industry in Hainan Province.
Keywords: Customer Source Analysis, The Grey Relation Analysis, Tourism Benefits, Development Strategy