数字音乐产业随着互联网技术的发展，已经成为了国家文娱产业的重要支柱之一。数字音乐能够以更高的音乐质量满足人们的音乐需求，改变了人们收听音乐的方式和消费习惯，如今广泛应用于社会各个层面。市场的飞速发展使其他行业挖掘到盈利潜质，纷纷拓展相关业务，意图抢占市场份额。激烈的市场竞争给产业带来机遇的同时也带来了挑战。本文先简要阐述了数字音乐产业概况，围绕世界排名、收费结构、竞争格局方面分析数字音乐产业现状；然而，产业的发展过程中还存在着五大类问题，针对这些问题，提出了针对音乐人、政府、平台方面的四大发展对策，旨在为产业进一步发展提供相关建议。

关键词：数字音乐、平台运营、综合分析

With the development of Internet technology, the digital music industry has become one of the important parts of the national entertainment industry. Digital music can satisfy the needs of music with higher quality as well as change the way of listening to music and consumption habits, and is widely used in many aspects of present society. With the rapid development of the market of digital music, external companies have explored the potential and tried to expand related businesses in the market. The market competition brings both changes and challenges to the digital music industry. This study briefly describes the digital music industry by analyzing the current situation of industry from the aspects of world ranking, charging structure, and competition pattern. However, these are five kinds of problems during development. This study provides four development methods for the further development of the industry.

Keywords: Digital Music, Platform Operation, Comprehensive Analysis