企业财务竞争力是企业各项财务能力高效整合后的一种竞争力，是企业核心竞争力中的重要内容和组成部分。本文从企业财务竞争力角度出发，基于多元回归模型，针对偿债能力、营运能力、盈利能力、发展能力四个角度的数据，分析企业财务竞争力与公司表现的相关性；公司表现则以公司总营收、总利润、品牌价值三个指标来表示。研究以微软公司2006~2021年的财务数据为样本，考虑9个相关影响因素，采用单位根、协整和格兰杰因果关系检验，并通过脉冲响应分析，研究变量间的相互作用，并分析模型结果，提出相关结论与建议。结果显示，企业财务竞争力与公司表现情况指标密切相关，其显著影响公司表现情况，为企业未来提升企业价值的措施方向提供依据。

关键词：企业财务竞争力、公司表现、多元回归模型

Enterprise financial competitiveness is a kind of competitiveness after the efficient integration of various financial capabilities. It is an important content and component of enterprise core competitiveness. Based on the analysis of the perspective of enterprise financial competitiveness from the perspectives of solvency, operating ability, profitability and development ability, this paper analyzes the correlation between enterprise financial competitiveness and company performance using the multiple regression model. The performance of the company is expressed by three indicators: total revenue, total profit and brand value. The financial data of Microsoft from 2006 to 2021 are used, considering 9 relevant influencing factors, to establish a regression model. In this paper, the interaction between variables is studied by unit root test, cointegration test, Granger causality test, and impulse response analysis. Results of the study show that the financial competitiveness of enterprises is closely related to the indicators of corporate performance, which significantly affects the performance of the company. Results of the study will provide a basis for the direction of measures to enhance the value of enterprises in the future.

Keywords: Enterprise Financial Competitiveness, Company Performance, Multiple Regression Model