c26636204.2021.10.22

会员制仓储超市在中国发展现状及前景

The Development Status and Prospects of Membership

Warehouse Supermarket in China

赵伟晶 (Wei-Jing Zhao)1*

1* 厦门大学嘉庚学院国际商务学院副教授 nancy@xujc.com

作为一种业态,会员制仓储超市进入中国已有20多年时间,但却一直发展缓慢;这两年尤其今年来,该业态在我国发展快速,各大城市频繁开店,不仅海外资本在华加速扩张,本土传统大型卖场也纷纷转型仓储超市。本文对该现象进行分析,并对会员制仓储超市在我国发展前景进行探讨,期望通过理性分析能够促进业界思考,并推动我国零售业健康发展。

关键词:会员制、仓储超市、现状、前景

As a business, the membership warehouse supermarket has been in China for more than 20 years, but it has been slow. In these two years, especially this year, the membership warehouse supermarket has developed rapidly in our country not only accelerating in overseas capital inflow but also in the transformation of local traditional large stores into warehouse supermarket. This paper analyzes the phenomenon and the development prospects of membership warehouse supermarkets in our country. It is hoped that rational analysis can promote the thinking of the industry and promote the healthy development of China's retail industry.

Keywords: Membership, Warehouse Supermarket, Status, Prospects

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