泉州木雕作为中国四大木雕流派之一，自唐朝开始，距今已有一千多年的历史，在福建省非物质文化遗产中极富代表性。然而近些年来，随着高新技术、网络平台的发展、全球化的加速，传统木雕产业受到了极大的冲击，出现传承人年龄断层、木雕形式单一化、宣传力度不足、传统木雕文化和新时代、新潮流存在隔阂的问题。针对这些问题，本研究在对泉州木雕现状、国际市场环境分析后，结合跨境电商发展态势，提出泉州木雕企业的创新商业模式，旨在为泉州木雕的发展提供新路径。

关键词：泉州木雕、跨境电商、创新商业模式

Quanzhou wood carving, as one of the four major wood carving styles in China, has a history of more than one thousand years since the Tang Dynasty and is representative as the intangible cultural heritage of Fujian province. However, in recent years, with the development of high technology, network platform and globalization, the traditional wood carving industry has been greatly impacted, Quanzhou wood carving industry appears the age fault of inheritor, the simplified form of wood carving, the insufficient propaganda strength, the existing estrangement problem of traditional wood carving culture and the new era and new trend. After analyzing the status quo of Quanzhou wood carving and the international market environment, the study combines the development trend of cross-border e-commerce to propose the innovative business model and a new path for the development of Quanzhou wood carving industry.

Keywords: Quanzhou Wood Carving, Cross-border E-commerce, Innovative Business Models