c26636204.2021.07.20

后疫情时代的乡村振兴-智慧乡村“云旅游”路径研究

Rural Revitalization in the Post Epidemic Era-Research on the Path of “Cloud Tourism” in Smart Countryside

谢仪 (Yi Xie)   程琳 (Lin Cheng)1    黄思敏 (Si-Min Huang)1   

罗霄 (Xiao Luo)1    陈美霖 (Mei-Lin Chen)    封宇宏 (Yu-Hong Feng)1    吴丹丹 (Dan-Dan Wu)3*     

1厦门大学嘉庚学院国际商务学院市场营销专业

2厦门大学嘉庚学院国际商务学院国际经济与贸易专业

3*厦门大学嘉庚学院国际商务学院讲师 wdandan@xujc.com

2021年是我国“十四五”开官之年,如何进一步促进乡村振兴,巩固扶贫攻坚成果成为了社会关注的焦点。其中乡村旅游作为乡村振兴战略的一个重要环节,关系到农民增收及农村的脱贫攻坚发展。在疫情爆发期间复生的“云旅游”模式是否能够直接推广运用到各级各类乡村景点?乡村景点又能否抓住“云旅游”带来的新机遇成功引流并实现转型?本研究对“乡村旅游”目前发展存在的问题以及“云旅游+乡村景点”未来发展的可行性,对漳州部分乡村景点进行实地调研,力求探索出一条低成本、高效率的“云旅游+乡村景点”的实现路径,并针对“云旅游”与乡村景点可持续发展的提出相关建议。

关键词:云旅游、乡村景点、乡村振兴

2021 is the official year of the 14th five-year plan. How to further promote rural revitalization and consolidate the achievements of poverty alleviation has become the focus of social attention. As an important part of Rural Revitalization Strategy, rural tourism is related to the increase of farmers’ income and the development of rural poverty alleviation. Can the “cloud tourism” mode of rebirth during the outbreak of the epidemic be directly applied to all kinds of rural scenic spots at all levels? Can rural scenic spots grasp the new opportunities brought by “cloud tourism” and successfully lead and transform? This study investigates the problems existing in the current development of “rural tourism” and the feasibility of the future development of “cloud tourism + rural scenic spots” through field research on some rural scenic spots in Zhangzhou to explore a low-cost and efficient “cloud tourism + rural scenic spots” realization path. Finally, suggestions are proposed for the sustainable development of “cloud tourism” and rural scenic spots.

Keywords: Cloud Tourism, Rural Scenic Spots, Rural Revitalization

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