经济全球化的趋势不断加强，国际贸易的新领域文化创意正蓬勃发展，中国的文创产业贸易迅速增长，国家也越来越重视文化创意经济的发展。文化创意产业具有高技术性、高附加值、高效益、低投入等特征，因此得到了许多国家的重视，有些地区还将其发展为了支柱型产业。本研究首先对文创产业进行定义，分析解读近年来我国文创产品贸易和服务贸易的发展情况与特征，同时根据联合国贸易与发展会议的数据，整理出中国文化创意产业进出口贸易的相关资料，并通过国际市场占有率、贸易竞争力和显性比较优势，作出国际竞争力分析。依据研究结果分析影响中国文化创意产品及服务贸易的原因，提供相关政策性建议。

关键词：文化创意产业、产品贸易、服务贸易、国际竞争力

The trend of economic globalization is strengthening, and new areas of international trade (cultural creativity) is flourishing. China’s trade in creative industries is growing rapidly, and more and more attention is paid to the development of cultural and creative economy. Cultural and creative industries bear the characteristics of high-tech, high value-added, high efficiency, low input and others, which are supported by many countries as a pillar industry. This study first defines the creative industries and analyzes the development and characteristics of China’s trade in creative products and services in recent years. According to the data compiled by the United Nations Conference on Trade and Development, the import and export trade of China’s cultural and creative industries is analyzed through international market share, trade competitiveness and revealed comparative advantages. Based on the research results we provide reasons and relevant policy recommendations on China’s cultural and creative products and services. 

Keywords: Cultural and Creative Industries, Goods Trade, Service Trade, International Competitiveness