新技术的发展与运用使我们进入到一个技术革命和产业革命蓬勃变化的新时期，数字经济的发展是这个时期的主流趋势。数字经济时代的服务贸易具有创新发展的新趋势和新要求，我国在这一领域既有新机遇和新优势，也面临新挑战。本文在总结数字经济对服务贸易创新发展的积极影响，和我国在这一领域发展面临的有利条件的基础上，着重阐述数字经济时代服务贸易的创新发展思路；并从产品创新、模式创新、营销方式创新、与制造业融合方式的创新和研发系统的创新等不同领域，总结值得借鉴的创新策略。

关键词：数字经济、服务贸易、创新发展、ICT和相关服务业

With the development and application of new technologies, we have entered a new period in which technological revolution and industrial revolution are booming and changing fast. The development of digital economy is the mainstream trend in this period. The service trade in the digital economy era has a new trend and new requirement of innovative development. On the basis of summarizing the positive impact of digital economy on the innovative development of service trade and the favorable conditions for China’s development in this field, we focus on the innovative development of service trade in new era, and summarizes the innovative strategies, such as product innovation, mode innovation, marketing mode innovation, integration with manufacturing industry innovation and R&D system innovation.

Keywords: The Digital Economy, Service Trade, Innovative Development, ICT and Relative Service