随着媒介融合的纵深发展，内容生产领域的“野蛮生长”状态逐渐趋于理性，价值创造重新回归成为内容生产的核心理念。本文以“喜马拉雅FM”为研究样本，探讨从“作品”到“产品”的商业价值转换模式，着重分析内容生产面临的种类繁杂、同质化趋势等问题，探索危机化解的有效路径。

关键词：媒介融合、内容生产、专业用户生产内容、知识付费、创新实践

With the in-depth development of media integration, the “barbaric growth” state in the field of content production gradually tends to be rational, and the return of value creation has become the core concept of content production. Taking “Himalayan FM” as the research sample, this paper discusses the business value conversion mode from “works” to “products”, focuses on the analysis of the complex types and homogenization trend of content production, and explores the effective path to resolve the crisis.

Keywords: Media Convergence, Content Production, PUGC, Knowledge Payment, Innovative Practice