c26636204.2020.07.10

基于钻石模型理论分析中国珍珠制品行业的国际竞争力

An Analysis of the International Competitiveness of China's Pearl Products Industry-Based on

Diamond Model Theory

谢德鑫 (Te-Hsin Hsieh)1*      荣创 (Chuang Rong)2

1*厦门大学嘉庚学院国际商务学院副教授 thsieh@xujc.com

2厦门大学嘉庚学院国际商务学院本科生

本文基于三个传统的国际竞争力指标,即市场占有率、贸易化专业指数和显示性比较优势指数,测算中国珍珠制品产业在几个国家之间的产业竞争力,并根据各个指标的衡量标准,得出各个国家在每个指数下的竞争力状况;其次运用“钻石模型”理论中的六个竞争力要素,拆解分析影响中国珍珠制品行业竞争力的主要因素,并采用归纳总结的方法来研究珍珠制品产业的现状和竞争优势;最后综合以上结论提出提升竞争力的建议,即树立本土品牌、优化产业发展模式等。

关键词:珍珠制品产业、国际竞争力、钻石模型

This article calculates the industrial competitiveness of the Chinese pearl jewelry industry among several countries based on three traditional international competitiveness indicators, namely, market share, trade specialization coefficient, and revealed comparative advantage to get the competitiveness of each country under each index. Then, six competitive elements in the “diamond model” theory are used to disassemble and analyze the main factors affecting the competitiveness of China's pearl jewelry industry. The method of induction and summary is used to study the status and competitive advantages of the pearl jewelry industry. Finally, based on the above conclusions, suggestions for improving competitiveness are proposed, that is, establishing local brands and optimizing industrial development models.

Keywords: Pearl Jewelry Industry, International Competitiveness, Diamond Model

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