微信小程序的研究当前在国内偏重于商业化、新零售等，而在国外并无相关研究，在顾客满意度方面的研究则呈现为一片空白。本文在研究方法上采用文献分析法与问卷调查法，以微信小程序用户为研究对象，用户满意度的相关理论及中国顾客满意度模型（CCSI）为依据，先从微信小程序发展背景及现状进行分析，并结合用户满意度调查分析，运用SPSS 24.0软件对收集到的数据进行统计分析和模型验证，找出当前微信小程序用户满意度各项分析维度存在的差异，再对具体模型进行修正，并对其提出建议。

关键词：微信小程序、顾客满意度、中国顾客满意度模型

At present, WeChat Mini Program focuses on commercialization and new retail sales in China, but there is no related research in foreign countries. The research on customer satisfaction is blank. This paper adopts literature analysis method and questionnaire survey method in the research method. Based on the user of WeChat Mini Program, the related theory of user satisfaction and the Chinese Customer Satisfaction Model (CCSI) are applied. Background and status quo of WeChat Mini Program development are analyzed first along with the user satisfaction survey analysis and SPSS 24.0 software to analyze and validate the collected data. Differences among the analysis dimensions of user satisfaction of the WeChat Mini Program are found to modify the model and suggestions are proposed thereafter.

Keywords: WeChat Mini Program, Customer Satisfaction, China Customer Satisfaction Model (CCSI)