c26636204.2019.07.03

台湾农产品汇率贸易影响之研究

Study on the Influence of Exchange Rate Trade to Taiwan Agricultural Products

李国华(Kuo-Hua Li)1*

1* 国立高雄餐旅大學餐旅研究所 lee18102003@yahoo.com.tw

城市国际化是21世纪全球各大城市发展的首要目标,国际间经贸与文化活动大都透过各国城市网络来联系,因此各国城市无不希望成为国际经贸网络之重要枢纽;而国际会议、展览在一个城市举办數量之多寡,攸关该城市国际化曝光之程度,因此世界各大都市全力争取国际会议或国际展览之举办,俾造就一个会议观光都市。

会议展览产业(Meetings, Incentives, Conventions, Exhibitions,简称MICE产业)受到各大城市的重视,主要因为它包含旅馆、餐饮、医疗、文化创意和旅游等服务产业,商业关连性强且包含项目极广,具乘數经济效益,被视为全球化新兴潜力的商业类项,各项国际会议与会展产业相继崛起,亚太地区各城市莫不全力于推动会议展览产业。高雄市结合高高屏整体资源,或利用高雄港口航运特色举办会议展览等配套措施,均可以提升高雄市的硬件功能,形成高雄都会展产业特色、服务与价格上的优势。因此,本研究基于资源基础,分析高雄市之会展产业能否基于自身条件优势,发生空间聚集而发展,又或者能否透过邻近地区的关系促成会展业的发展,并提出政策建议。

关键词:会展产业、资源基础理论、发展策略

In 21st century, urban internationalization is the primary goal of the development of major cities in the world. International economic, trade and cultural activities are mostly linked through the urban networks of various countries. Cities all over the world want to become an important hub of the international economic and trade network. While the number of international events, conferences, and exhibitions held in a city counts for the degree of internationalization. As a result, the world’s metropolises strive for international conferences or international exhibitions to create a city of conference and sightseeing. The MICE industry (Meetings, Incentives, Conventions, Exhibitions) is valued by major cities, mainly because it includes service industries such as hotels, catering, medical care, cultural creativity and tourism. The commercial connectivity for MICE is strong and inclusive for a wide range of projects, economic benefits, and is regarded as the emerging potential of globalization business category. As international conferences and exhibition industry has emerged, the Asia-Pacific cities are fully committed to promoting the conference and exhibition industry. Kaohsiung city can combine overall resources, or use the shipping characteristics of Kaohsiung port to hold MICE with other supporting measures, and enhance the hardware function of Kaohsiung to form the city characteristics and advantages on service and price. Based on the resource basis, this study analyzes whether Kaohsiung exhibition industry can develop space aggregation based on its own conditional advantages, or whether it can promote the development of MICE industry through the relationship between neighboring regions. Policy suggestions are posed thereafter.

Keywords: MICE Industry, Resource-Based View, Development Strategy

文章下载: 
文章下載: