27089851.2021.12.11
Research on the Development Strategy of Agricultural Products Live E-Commerce
With the development of 5G communication technology and mobile Internet technology, live broadcast e-commerce has ushered in a period of high-speed growth. The combination of live broadcast e-commerce and agricultural products has opened a new journey for agricultural e-commerce. This paper traces the origin of agricultural products live e-commerce, combs the development status of agricultural products live e-commerce, deeply discusses the advantages and difficulties of agricultural products live e-commerce, and puts forward some countermeasures and suggestions to promote the healthy development of agricultural products live e-commerce.
Keywords: Agricultural Products Live E-Commerce; E-Commerce Platform; Ecosystem; Development; Countermeasures