27089851.2021.12.05

The Status Quo, Problems and Countermeasures of the B&B Industry in China

Wei-Jing Zhao 1, *

1 Associate Professor of School of International Business, Xiamen University Tan Kah Kee College

* Correspondence: nancy@xujc.com

With the rapid development of the domestic economy and the continuous improvement of the people's living standards, China's all-in tour continued to warming. As the segment of tourism accommodation products, the B&B is in the guidance of rural revitalization policies to show vigorous vitality. This paper discusses the development status and existing problems of China's B&B Industry in recent years, and put forward countermeasures.

Keywords: B&B Industry; Development; Status Quo; Problem; Countermeasures