In the era of “mass entrepreneurship and innovation”, society has gradually increased the requirements for students' innovation and entrepreneurship capabilities. The article takes the logistics management major of Xiamen University Tan Kah Kee College as the research object, uses the analytic hierarchy process and the fuzzy comprehensive evaluation method to analyze the influencing factors of students' participation in innovation and entrepreneurship activities with targeted solutions proposed in the final.

Keywords: Innovation and Entrepreneurship Competition; Logistics Management; Influencing Factors