27089851.2021.06.05

The Rise and Development of Chinese Fast Fashion Catering

Wei-Jing Zhao 1, *

1 School of International Business, Xiamen University Tan Kah Kee College; China

* Correspondence: nancy@xujc.com

With the rapid development of national economy and the improvement of consumption level, the catering industry, which plays an important role in people's life, has shown a trend of upgrading in recent years. Several fast fashion catering brands have sprung up in the Chinese market. Chinese fast fashion catering brings more choices to consumers, at the same time, it is also constantly enriching people's consumption experience. This paper will deliberate and discuss the factors affecting fast fashion catering and the current development situation of fast fashion catering in China.

Keywords: Fast Fashion Catering; Rise and Development; Dining Out