This paper analyzed the influence of electronic service quality of takeout platform on customer loyalty. The results showed that the ease of use, food safety, performance, privacy, interactivity, compensation and diversity of service quality of takeaway platform had a positive impact on customer loyalty. Customer satisfaction played an intermediary role between electronic service quality and customer loyalty. Based on the results, this paper put forward some advices such as improving delivery speed, improving the safety quality, protecting user information security, expanding service categories, and improving operational efficiency to enhance service quality as well as customer loyalty.

Keywords: Customer Satisfaction, Customer Loyalty, Takeout Platform, Electronic Service Quality